Augmented reality is a technology that enhances the real world view of things with the help of computer generated graphics. This technology utilizes sensory inputs, such as, graphics, sound, video and many more. AR apps like Layar, Augmented Car Finder, and our very own SmartReality, have become stepping stones for the implementation of this technology into our ordinary lives.
In recent years, companies have undoubtedly increased the use of embedded content. QR codes and other types of implanted information can easily be found on advertisements, magazines, grocery stores and even milk cartons. The Layar app accesses a phone’s camera to analyze an image (such as a QR code) and process the information through its CPU. These codes usually lead to videos, websites and sometimes even free items. With the help of Layar and its augmented technology, users are instantly given the ability to “unlock” additional media that augments the real world. Layar also allows the user to create their own embedded content, such as, images, links, videos, etc.
If you are like me and frequently forget where you parked your car, then Augmented Car Finder is a definite must-have. The app helps the user trace their steps right back to their car through the help of their phone’s GPS system and 3D augmented reality technology. As soon as you load the app, an “augmented reality view” lets you see the direction and location of your parked car.
Few apps have been developed that can compare to the innovative design of SmartReality. JBKnowledge has created the ideal building information modeling (BIM) interface that has the ability to turn 2D plans into 3D models that potential buyers and customers can view. SmartReality now has virtual reality integration so people can not only see 3D models but are also able to walk through them! Companies in the construction field have already started to capitalize on this futuristic solution; “With SmartReality, we are able to capture the attention of audiences who historically were unable to comprehend two-dimensional plans,” remarked Greg Hughes, President of Contract Construction.
The progression of technology is constantly bridging gaps between the present and the future. In the construction field, AR has the potential to facilitate design and building complications by giving a more interactive and futuristic modeling platform. AR has even been utilized as the last “kick” potential customers need for final confirmation on construction plans. Whether you’re struggling to find your car or preparing to showcase your company’s latest construction plans, AR has the capability to alleviate many challenges. Click here to read more about augmented reality apps.
Written By: Wilmer Espinal, JBKnowledge Business Development Intern
Howdy! My name is Wilmer Espinal and I am a Junior Industrial Distribution Major at Texas A&M. Since the beginning of March, I’ve had the pleasure of working as a Business Development Intern with JBKnowledge Inc. Within the time frame I’ve been at JBKnowledge, I’ve come to understand the enormous impact that the construction and technology sectors have on our everyday lives. I have been able to gain “real world” experience by building and working on the foundation for a general construction firm that I will call my own some day.