Smart Watches: Pebble, Android Wear, Apple Watch and Fitbit Charge
Hi, my name is Alexandra Ferguson and I am a Management Information Systems major at Texas A&M University, class of 2015. I am from Dallas, Texas but will be moving to San Jose, California in July to work for Google at their Mountain View headquarters under their Internal Technology team! I have been working as the Information Technology intern at JBKnowledge, Inc. since Fall of 2014.
What is a smartwatch? Smart watches are one of the evolving wearable technology devices that retain a constant wireless connection to your mobile device. These devices can receive notifications of incoming calls, texts, instant messages, social network feeds, and more. The newest feature that is being common in this market is fitness tracking technologies to record metrics such as step counters, stairs climbed, distance covered and calories burned. The lines are being blurred between a standard conventional watch and a smart watch as this technology unfolds.
Who are the main players in the race to the wrist?
Google has seen the most success so far, marketing six watches on the Android Wear site with dozens of different faces. Many third party watches are also compatible with Android devices, making it the most popular operating system for smart watches to date.
Pebble has also had major success in this niche, surpassing $10 million in their record breaking kickstarter in 2012. Their newest device, Pebble Time, to compete with the microphone capabilities of other smartphones. Pebble devices are compatible with both iOS and Android devices, and have really paved the way for other competitors.
Fitbit, mostly known for their fitness and activity products, recently entered the smartwatch competition with the new Surge, the ultimate fitness super watch. In addition to the fitness features such as GPS Tracking, Heart Rate Monitor and Multi-Sport recording, the new device can display call and text notifications to give it a more smartwatch feel.
Last, but certainly not least, is the device that I am most excited to hit the market, is the Apple Watch. Chastised for its high price point, unattachable wristbands, and late entry to the market, there are many users that are less than impressed. What will make this personal device successful is the limited amount of smartwatch options Apple users have. It is rumored that this device will be announced at Apple’s March 9th event. Goodbye tax returns!
With technology becoming more accessible to consumers and right at our fingertips (or wrists in this case), it is easy to see why smart watches are all the rage during this time period of instant knowledge and healthy living.