Social Media: The New Morning Paper
Howdy, my name is Ashley Pesek. I am a Junior Marketing major at Texas A&M University from Needville, Texas and I am a Marketing Intern at JBKnowledge, Inc.
What is your morning routine? What is the first thing you do in the morning?
For me personally, the alarm on my phone goes off and I immediately grab it and by habit I open all of my unread text messages and reply. The next step in my routine are my emails. I delete all of the spam, reply to the important ones, and skim over the lesser ones. I then put on my Spotify and get ready for the day.
I finally sit down with my bowl of Cheerios or cereal of choice for the month and open my Facebook. I don’t turn on the TV, I don’t turn on the Radio, I just simply scroll mindlessly through my Newsfeed. I’m not the kind of person to post status updates about my life, but what I do use Facebook for, are for the updates on the world.
I think of Facebook like my morning paper. Facebook might not be organized like a traditional newspaper, since it jumps around from subject to subject, but it’s all there. The front page of my paper are the most liked statuses that show up at the top of my Newsfeed. The style section for me is normally looking at pictures of my friends and what they wore to their formals, family functions, and just their casual nights out.
Buzzfeed is taking the place of the cartoons and the humor columns. There is normally someone commenting on the weather, whether its raining, sunny, or freezing, I can normally count on someone else telling me how to dress for the day. I get my advice column in the form of Total Sorority Move blog, inspirational blogs that other people share, or from my mother sending me private messages on how I should really be spending my time.
My favorite part of social media is all of the gossip. Basically all of my social media is gossip. From seeing who my friends are dating and who the hot new celebrity couples are. The last part of the newspaper are the classified ads. I relate those back to all of the sponsored advertisements on Facebook, Twitter, and it is even becoming larger on Instagram.
The real question is, why would I want to read the traditional newspaper, when my social media accounts are customizable for me? I get to choose who I follow and if I don’t like what they post I can just unfollow/unfriend them, simple as that. Why would I want to pay for a paper when I could probably only relate to about half of it? I can get the same information from my phone that is always attached to me.
Businesses are now diving deeper into social media, going further than just updating their Facebooks and sending out tweets. Publications and Networks like; CNN Cosmopolitan, Daily Mail, ESPN, Food Network, People Magazine, Yahoo News, and National Geographic are pairing with SnapChat Discover to allow users to discover their news stories in a unique way. These companies are on the cutting edge of getting their information to the public in a way that fits into our daily routine.