Technology as Your Company’s Competitive Resource
‘How to Ensure Technology Becomes Your Company’s Strategic Advantage’
“The challenge with technology is that it is not a sustainable competitive advantage,” says James Benham, CEO of construction-technology firm JBKnowledge Inc.
“Why? Because other people buy the stuff you have [competitors upgrade their technology to equal or outdo yours].
“If you were using BIM in the early ’90s, you had a strategic competitive advantage,” Benham illustrates with an example. “Now if you’re not on BIM you’re in the minority. It’s no longer a strategic competitive advantage because everyone else got it.
“What is your strategic competitive advantage as a contractor’s IT director or chief information officer?
“Your approach to adopting new technology — the culture of innovation in your company — not a specific tool that you acquire. That’s a temporary competitive advantage.”
Benham delivered this wake-up call about how to approach construction technology…click here to continue reading.