The ConTechCrew 165: Marketing Matters with Alexine Gordon-Stewart from BIMTrack
It’s a BIM-heavy episode with a sprinkling of AEC gender politics and smattering of sage wisdom! The ConTechCrew hosted Alexine Gordon-Stewart from BIMTrack to discuss the crucial role of Marketing in ConTech, smoke-and-mirrors BIM, among other topics. ConTech News include: Miami transit, Notre Dame, laser scans, Wal-Mart floor bots and more!
Geek of the Week
We Interviewed: Alexine Gordon-Stewart
Day Job: Marketing Director at BIM Track®
Joined the Podcast to Geek Out On: Alexine found her way to marketing in the AEC industry by way of equine dentistry. It may not be the conventional route to marketing for a BIM coordination platform – nevertheless, Alexine has carved out a space for herself in the industry. Tune-in to hear Alexine’s backstory of horse teeth to becoming a marketing superstar, and why marketing is a crucial part of any business model.